BluePrint Advertising Agency has found newspaper & mailer advertising still effective when targeting an older demographic.  One of the largest benefits to print advertising is that it is easily trackable.  BluePrint Advertising Agency has also found the keeping your print ads simple, typically yields the best results.  This is a case where less is actually more.  We almost always like to give an offer in every print ad, driving phone calls or foot traffic.  

Also, we have found billboard advertising as most effective when used directionally, promoting an event, or educating the public on a new product.  Some businesses try to use this advertising to "brand" themselves, but the results don't have a sufficient ROI to use it that way.